Customer evangelism is authentic and spontaneous support for your products and services. This voluntary positive buzz can come via blogs, videos and social media, or during one-to-one interactions both online and offline at events.

Why Is Customer Evangelism Important?

Outspoken and passionate customers help win deals. According to a Demand Gen Report study, more than half (53%) of B2B buyers rely on peer recommendations more than any form of content.

Related Terms: Advocates, Evangelist Marketing, Influencer Marketing

Related Resources: B2B Advocate Marketing Software