Customer Evangelism

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What is Customer Evangelism?

Customer evangelism is authentic and spontaneous support for your products and services. This voluntary positive buzz can come via blogs, videos and social media, or during one-to-one interactions both online and offline at events.

Why Is Customer Evangelism Important?

Outspoken and passionate customers help win deals. According to a Demand Gen Report study, more than half (53%) of B2B buyers rely on peer recommendations more than any form of content.

Related Terms: Advocates, Evangelist Marketing, Influencer Marketing

Related Resources: B2B Advocate Marketing Software