SAPS is the framework of motivators — status, access, power and stuff — that allows marketers to identify what types of tasks will appeal to their customer advocates. The primary goal of SAPS is to highlight that cash (or the stuff) is not the ultimate reward for your customer advocates, and is actually the least of their desires.
Why Is SAPS Important?
SAPS helps define what exactly motivates your advocates to do their job to the best of their abilities. The order highlights how “stuff” such as discounts are low on the list of motivators. Status publicly recognizes advocates for their efforts. Advocates want access to unique experiences or individuals in your organization. Power gives them a voice in developing products, messaging or events. Stuff can drive participation in the short term, but is not a long-term strategy.