Launching an Advocacy Program Part 6: User Groups
This is the sixth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the...
“What the Heck Is Advocacy Marketing?”, Plus 7 Other FAQs We Get About Advocacy
At Influitive, we’re building a new software category around the idea of advocate marketing (also sometimes called “advocacy marketing”). Naturally, we get a lot of questions about what we do and how we do it. So, we’ve rounded up the most common ones we...
What Is an Online Community, Anyway?
Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a...
The Value of B2B Branded Communities in 2017
Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these...
The How of Alumni Advocacy: 5 Steps to Turn Graduates Into Ambassadors
It’s one thing to know why an advocate community will help you achieve your alumni relations goals and all the ways your alumni advocates can create value at your school. Actually building an engaging advocate community that discovers, nurtures, and mobilizes alumni...
Juntae DeLane’s 3 Tenets of Powerful Digital Branding
As a content marketer, your ultimate goal is to create content that will nurture prospects and interest them in your organization. The problem: buyers don’t trust your content. Brands are increasingly seen as inauthentic, and content is viewed as less trustworthy than...
Start Showing ROI for Your B2B Community in 4 Easy Steps
If you were to ask a group of B2B community managers what keeps them up at night, you’d likely hear the same concerns at the top of their list: customer engagement, lack of resources and, of course, ROI. Proving the ROI of your branded community and understanding how...
Launching an Advocacy Program Part 5: Customer Stories
This is the fifth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the...