How to Build a Top-Notch Customer Marketing Team in Your Organization
In earlier blog posts, David Coates, Director of Customer Marketing at Iron Mountain, outlined his company’s unique approach to engaging customers, along with a framework for effective customer marketing. In his final post, David shares the ideal mix of experience and...
6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K in Sales
Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and...
How Sujan Patel Writes Six Top-Ranking Blogs Every Week
As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker...
2 Important Metrics That Prove Customer Marketing Generates Revenue
“Marketing is easy!” is a statement I often hear from people who work outside of marketing. They think all the marketing department does is create ads, blast email campaigns, chat it up at sponsored events and Tweet memes to our hearts’ content. “Anyone can do that,”...
Iron Mountain’s Blueprint for a Successful Customer Marketing Strategy
In a previous blog post, David Coates, Director of Customer Marketing at Iron Mountain, explained the approach his company takes to customer marketing and how its customers and the company have benefited. In this post, David outlines the organizational framework he...
Infographic: The State of Customer Marketing in 2017
In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied. However, many...
Why Customer Marketing Needs to Reach Beyond References
Quick: what’s the first thing that comes to mind when you hear the phrase “customer marketing”? According to Bo Bandy, former Director of Marketing at ReadyTalk and current Director of Strategic Marketing at Gogo Business Aviation, for many companies, the...
What Does the Future Hold for Customer Marketing? Here’s 11 Predictions for 2017
There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will...