Influitive Blog

Announcing the Winners of 2019 Best Advocate Marketing Awards (BAMMIES)

We are thrilled to announce the winners of the 2019 Best Advocate Marketing Awards (BAMMIES). The BAMMIES, now in their...

The 5 Stages of Customer Centric Design

Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product...

The Mobile Experience: Table Stakes for Community Activation & Engagement

Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According...

How to Plan an Event That Will Get Attendees Talking

Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with...

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members...

What Type of Referral Program Software Does Your B2B Company Really Need?

There’s a lot of referral program software out there. While some technologies focus on simpler tasks—like tracking and capturing referrals—others...

Take your Network of Brand Advocates Global with Localized Marketing

The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most...

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson...

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need...

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