Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and a marketing culture overly focused on net-new acquisition continue to deliver missed opportunities for customer advocacy program growth and business success.
Influitive and Forrester have conducted a research study to better understand the current state, challenges and opportunities surrounding customer advocacy programs. The report, Prioritize Postsale Customer Marketing To Drive Business Value and Growth, is now available for download, but for a quick snapshot at the results, download our infographic, Boost Your B2B Business With Customer Advocacy Programs.
In it, you’ll learn why now is the right time for brands to get serious about their customer advocacy strategies. In fact, 95% of martech decisions makers said they need a formal customer advocacy program now more than ever.