by Influitive | Feb 28, 2018 | Customer Engagement, Retention & Growth, Customer Marketers, Customer Success Teams
Advocate marketing has wide-reaching benefits beyond the marketing department. In fact, one of the most effective ways to boost your advocacy efforts is to join forces with your Customer Success (CS) team in order to holistically improve the customer experience. By...
by Influitive | Jul 15, 2016 | Advocamp, Advocate Engagement, Customer Marketers, Customer Success, Customer Success Teams
Customer success isn’t about saving your customers from drowning. It’s about making sure they don’t fall into the water in the first place. In his 2016 Advocamp Amp Talk, Lincoln Murphy, former Customer Success Evangelist at Gainsight, explains how to align your...
by Influitive | Dec 16, 2014 | Referrals
How much can you ask customer advocates to do for you before you drive them crazy? This was the question that kept Michael Beahm, Customer Advocate Marketing Manager for Blackbaud, awake at night. As a leading provider of nonprofit software and services, Blackbaud...
by Influitive | May 14, 2014
TORONTO, ON – May 14, 2014 – Influitive, the advocate marketing experts, will be among the speakers discussing the importance of customer success management in a growing subscription economy at Gainsight’s Pulse Conference 2014 this week. As B2B marketers...
by Influitive | May 13, 2014 | Advocate Engagement, Customer Success, Customer Success Teams
Many B2B companies use the Net Promoter Score (NPS) to measure Customer Success. Unfortunately, this single number doesn’t give you an accurate picture of how well you’re engaging customers – or how likely you are to generate customer advocacy. A high NPS score...