Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and accelerate sales leads. This concept is known as customer-powered marketing. And together, you can go further, faster.

Tapping into the power of your customer advocates will help provide the social proof and content B2B buyers need to make informed purchase decisions.

We’ve compiled a variety of resources to help transform your marketing team and begin your journey to becoming customer-powered.

• How Customer-Powered Marketing Simplifies the Buyer Journey
• How to Create Award Winning Programs with Customer-Powered Marketing
• From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
• How to Become a Customer-Powered Marketing team