4 Ways To Measure The ROI Of Your Advocate Marketing Program
We no longer live in the simple Mad Men days of advertising. Today’s marketing world is driven by metrics, where technologies like QR codes and personalized URLs let marketers track exactly what influences buyers. But how do you measure return on investment (ROI) from...
Social Selling & Advocacy: Why Customers Are Your Best Salespeople
Modern B2B buyers turn to their peers for product information and recommendations long before they consider reaching out to a sales rep. That’s why Jill Rowley, social selling evangelist and modern marketing expert, says sales teams need to shift away from...
4 Ways Advocate Marketing Helps Your Entire Company—Not Just Marketing
Some people think that advocate marketing only helps the marketing department. However, a successful advocate marketing program can benefit your entire organization. My mantra is “My success is your success.” I believe in helping others reach their goals, so they can...