5 Expert Tips For Creating A Robust Online Community
Creating an online community can be incredibly rewarding. You get to interact with amazing people who are passionate about a purpose. And, if you build it right, you can watch your community grow into a lively exchange of ideas, advice and new, lasting connections....
Why You’re Dramatically Underestimating Your Customer’s Lifetime Value
If you’ve been determining customer lifetime value using traditional measures—like how much a customer spends with you—you’re doing it wrong. Nick Mehta, CEO of Gainsight, discusses why, and outlines how putting customer success and advocacy together can help you...
How Hootsuite Powers Its Social Media Advocacy Machine
When you’re a global leader in social media management, you’ve got to be able to prove that online networks have the power to fuel your brand’s growth. That’s why Hootsuite created a loyal team of passionate, active, and empowered advocates—known as the Hootsuite...