Why Advocate Marketing Can Improve Search Engine Rankings
The pervasiveness of the social web means B2B buyers can find a lot of information about vendors online before they ever get in touch with a sales rep. Not only must brands be easy to find online (lest they be seen as vaporware!), but everything a prospect sees in the...
How Marketo Built The ‘Marketing Nation’ Community
There are lots of people in the marketing ecosystem. But they don’t always communicate with one another to share ideas and strategies. Marketing automation software company Marketo wanted to spark more conversations between marketers—and put itself at the center of...
Why Customer Experience Is The New Demand Gen
Sales and marketing used to be a match made in heaven—but that relationship is now outdated. Modern buyers have access to more product information, reviews and peer recommendations online than they know what to do with. That’s why Meagen Eisenberg, Chief Marketing...