Unlocking the Power of Customer Lifecycle Marketing: From Reach to Advocacy
Every customer’s journey unfolds like a story, from the opening scene of initial brand awareness to the culmination of becoming a brand advocate. However, the turning points between those two points determine whether your customer has a happy ending. Creating a...
Ask Ari: Getting Customers to Leave Refreshed and Thoughtful Reviews
As someone who has spent over a decade in customer advocacy, reviews are my absolute jam. They offer invaluable insights into product-market fit, customer sentiment, and areas for improvement. Simply put, reviews make products and companies better. But getting reviews...
Elevating Your Brand: The Comprehensive Guide to Effective Brand Advocacy
Did you know that a whopping 75% of B2B buyers check at least three advocacy sources before making a purchase? As this research from Gartner reveals, endorsements play an important role in customer decision-making. A brand’s impact is largely shaped by its...