3 Ways To Use A Customer Advisory Board To Boost Engagement & Revenue
As a 63-year-old storage and information management services company, Iron Mountain wanted to drive innovation and engage its customers. David Coates, the brand’s Customer Marketing Manager, decided to create a Customer Advisory Board comprised of 15 top-tier...
The Sales Process Is Dead—Here’s How Sales & Marketing Can Survive
The traditional B2B selling process is dead. Buyers can narrow down a list of potential vendors without the help of a sales rep, thanks to online resources like product review websites, private forums and social networks. However, this doesn’t mean the need for sales...How A Huge Software Brand Uncovered Legions Of Loyal Advocates
In June 2014, Chris Peltz, Chief of Staff, SPM Customer Success at HP Software, launched a small advocate marketing program to engage 50 of the brand’s top enterprise customers. The goal? To make them happier by creating a better customer experience. In less...
Why The Best Products Have Customer Advocacy Built-in
Ever wonder why people get addicted to certain web applications and not others? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, says that our psychological need to connect with others is often what drives us to form habits around technology. Watch Nir...