Developing an army of loyal brand advocates should be at the top of every B2B marketer’s priority list this year. According to Forrester, “fostering advocates is essential to becoming customer-obsessed.” But before you can start engaging and nurturing your potential...
Adam Kleinberg, CEO of award-winning interactive agency Traction, knows the importance of a good mash-up. By bringing together user experience (shaping and predicting user behaviour) and storytelling (connecting with customers on an emotional level), Adam has...
Those who work at not-for-profit organizations love being part of a community. That’s why Blackbaud, a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. However, the program didn’t give...
Business communications solutions provider, Mitel knew it needed a rebrand. The 41-year-old company had gone through four acquisitions in one year…and hadn’t updated their logo since 1972. Liz Pedro, Director Customer Content & Advocacy, felt that the key to...
The ability to tap a few buttons and have fresh, prepared food at your doorstep evokes a kind of joy and satisfaction that can’t be described. Steven Young, Senior Director, Acquisition Marketing at online food ordering company GrubHub (which merged with NYC-based...
The customer experience used to be all about the product. But the product is no longer the centre of the universe. With the right technology, anyone can replicate it. Gaining a competitive advantage now means making every part of the lead-to-revenue journey an...
