Why Customer Experience Is The New Demand Gen
Sales and marketing used to be a match made in heaven—but that relationship is now outdated. Modern buyers have access to more product information, reviews and peer recommendations online than they know what to do with. That’s why Meagen Eisenberg, Chief Marketing...
How Advocacy Can Drive On-Demand Marketplaces
When Michael Overell, CEO of RecruitLoop, launched a new on-demand marketplace for employers to outsource the recruitment process, he knew it could be met with resistance. “Online marketplaces get a lot of criticism. You often hear that they drive prices down and make...
Advocamp Case Study: How We Created A Delightful Online Experience For Our First Conference
Advocamp started with one revolutionary idea: the future belongs to those companies that develop and mobilize advocates as their primary goal. When we say advocates, we aren’t just talking about satisfied customers. We mean cultivating raving fans who will happily...
How Rackspace Uses Customer Voices To Compete With Microsoft, Google, And Amazon
In 2007, Rackspace was battling to differentiate itself in the cloud hosting market. Their competitors? Global giants like Microsoft, Google, IBM, and Amazon. After a few flopped marketing campaigns, Jason Carter, Global Communications, Customer Advocacy at Rackspace,...