6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K in Sales
Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and...
2 Important Metrics That Prove Customer Marketing Generates Revenue
“Marketing is easy!” is a statement I often hear from people who work outside of marketing. They think all the marketing department does is create ads, blast email campaigns, chat it up at sponsored events and Tweet memes to our hearts’ content. “Anyone can do that,”...
Iron Mountain’s Blueprint for a Successful Customer Marketing Strategy
In a previous blog post, David Coates, Director of Customer Marketing at Iron Mountain, explained the approach his company takes to customer marketing and how its customers and the company have benefited. In this post, David outlines the organizational framework he...
Infographic: The State of Customer Marketing in 2017
In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied. However, many...