An Introduction to Developer Relations: What It Is and Why You Need It
Over the last several years, the dramatic shift from brick and mortar stores to cloud service offerings has made programmers, developers, and engineers some of the most sought-after professionals on the planet. However, unlike many market segments, developers seem to...
Infographic: Why Your B2B Online Community Needs Advocacy
Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. However, all...
What Is an Online Community, Anyway?
Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a...
The Value of B2B Branded Communities in 2017
Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these...