10 Types of Dashboards Every Customer Marketer Should Have in Their CRM
According to the 2017 State of Customer Marketing Survey, only 61% of B2B organizations are satisfied with the results of their customer marketing efforts. If you dive into the report, you’ll see that’s because: 27% of organizations are not tracking any revenue...
A Look Inside Our Most Ambitious B2B Marketing Campaigns of 2016
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what...
Together, Customer Success Teams and Customer Marketing Can Create a Better Customer Experience
How would you rate the customer experience at your organization? Better yet, how would your customers rate their experience with you? If you’re feeling stressed by those questions, you’re not alone. Most B2B organizations have yet to fully map out the customer...
The Ultimate Customer Marketing Dream Team
Heather Watkins knows a few things about customer marketing. As the Director of Marketing Programs at Optimizely, and former Director of Customer Marketing at Marketo, she’s experienced some impressive successes in the field. While at Marketo, her team increased...