The Future Of Sales Is Advocacy
The world of sales has changed: sales leaders must create and invest in advocates or risk losing opportunities “Who HATES IT when another human being calls them on the phone?” This was the simple but powerful question the perennial straight shooting (and...
2 Powerful But Underrated Skills B2B Marketers Often Forget To Use
You probably don’t think these advocate marketing skills affect your team’s success, but they do. Only 9% of marketers can confidently say their digital marketing is effective. One reason for this is prospects ignore most of the content they see. After all, they’ve...
6 B2B Sales Leaders Share Strategies For Engaging Your Prospects—Especially When They’re Trying To Avoid You
It’s getting tougher to be in B2B sales. Buyers are avoiding your calls, deleting your emails and crossing the street when they see you coming. The reason? They just want to be left alone. Gartner has predicted that by 2020 customers will manage 85% of their...
Spark A Movement Behind Your Brand By Turning Your Advocates Into A Tight-Knit Team
Working from home is luxurious. Who could say no to a 20 foot commute, the ability to instantly switch from one meeting to the next (no desperate sprints between conference rooms) and typing in comfort while your dog snores at your feet? I could. I could say no right...