Why Every Company Has Time For Customer Advocacy (And Where To Find It)
Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right? You don’t have time to delight your customers with...
The ROI Of Advocacy: Revenue And Cost Savings
You’re interested in beginning to harness the power of your advocates…but you’re not sure how to show the value of advocate marketing to get buy-in from your boss. Don’t worry! It’s easier than you think. You can show tangible monetary returns on your program in two...
Blackbaud’s Powerful New Revenue Stream: Advocates
At the start of 2014, Blackbaud, a fundraising software company that serves non-profits, was in the process of moving to a SaaS model. Michael Beahm, Blackbaud’s first Customer Advocate Marketing Manager, saw this as the perfect time to play a part in the...
5 Lessons On Customer Advocacy From HBO’s Silicon Valley
There are only a few shows on TV that I watch and leave feeling seriously anxious about the world we live in. At night I don’t dream about a Game of Thrones dragon burning me to ash or The Mountain tearing me apart, but instead the frightening scenario of one day...