Have You Met “The Advocates”? (We Think You’ll Like Them…)
Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The...
Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?
This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Read the first post to first learn how to create a points economy for your program. Advocate marketing programs require...
Turning B2B Word-Of-Mouth Into A Backyard Barbecue
Everyone understands the benefits of word of mouth (WOM) marketing. The challenge for B2B marketers is how to scale this powerful force—especially since professional networks tend to be much smaller than personal ones. In his 2016 Advocamp AMP Talk, Joe Chernov, VP...
The 500 Billion Dollar Mistake Companies Are Making, According To Jay Baer
Every business will get complaints. But not every business will ignore them. The best brands consider complaints a vital source of feedback that can help their brand grow. In his Advocamp 2016 Keynote, renowned speaker, author and business strategist Jay Baer explains...