Why Growth Marketing Without Customer Marketing is a Bad Decision
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New...
How AttackIQ Built a Thriving Customer Advocacy and Community Program for Cybersecurity Professionals
Community and passionate customer advocates can be a company’s most valuable asset, but how do you nurture and mobilize advocates within more skeptical industries like cybersecurity and IT? AttackIQ, the leading independent vendor of Breach and Attack Simulation...
Setting up Your Developer Marketing Team for Success
There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. But what strategies and tactics make the most sense to start with and what metrics matter most for measuring success? ...
Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty
For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES. On April 29, we chatted with Nicole Dingley,...