How Ceridian uses its advocate program to coach and mentor customers — Q&A
Many companies use customer advocate programs to provide a glimpse into the inner workings of their organization or to reward loyal followers. Some companies, however, take their advocate programs one step further and provide their customers with a way to improve...
Advocacy Insights Inside Salesforce Deepen Customer Relationships
Salesforce is the home of those who live and breathe revenue. Your sales reps, CSMs, and the rest of your go-to-market teams spend a lot of their workday in Salesforce—they have to in order to do their job effectively. To make them even more successful, it’s important...
Gamification Alone Can’t Modernize Customer Communities
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. If a large portion of your customers are sitting on the sidelines, it’s because you don’t yet...
Virtual Prospecting: Meeting Buyer’s Evolving Expectations
While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a...