How to Build a Customer Marketing Strategy
The reason why customer marketing is the fastest-growing B2B job is because of one factor: the continuous and ever-growing noise created by demand generation. We are all hit with ads and marketing assets everywhere – TV, radio, computers, cell phones, (even my...
Webinar Recap: Leveling Up Your CMA Career Strategy
This recession can feel like a roadblock in the journey of growing our customer marketing and advocacy (CMA) careers. Budgets are tighter. Colleagues are getting laid off. And there’s a lot of pressure to justify the value we bring to our companies. Unfortunately,...
Influitive’s 2022 Customer Marketing & Advocacy Year-in-Review
2022 was quite an exciting year for customer marketing and advocacy. In January, LinkedIn dubbed “customer marketing manager” the third fastest-growing job title in the United States. Shortly after, Influitive’s State of Customer Marketing Report...
How Trimble Viewpoint Built a Thriving Customer Community
Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and...