Referrals are the lifeblood of B2B marketing. According to LinkedIn, 84% of B2B decision makers start their buying process with a referral. Results from our recent study with Heinz Marketing also found that companies with referral programs have higher conversion...
Think your business is really engaging your customers and employees? Meet Kim Ellis, Director of Customer Connect at BMC Software, a leader in IT service support software management tools. Last year, she won the Advocate Marketing Program of the Year Award, which is...
What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams, to wonder what the Influitive marketing team could accomplish if we dropped...
Last year, we created a retrospective blog about the results of our top B2B marketing campaigns of 2014. It quickly became one of our best performing articles month after month. Why? Well, as a marketing leader, I learn by observing what others do. So, when we pulled...
Creating and nurturing vocal advocates for your brand requires the support and enthusiasm of every part of your organization—from product, to sales, marketing and customer support, right up to the executive level. At Advocamp 2015, three experts—Jenny Cheng, Chief...
Those who work at not-for-profit organizations love being part of a community. That’s why Blackbaud, a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. However, the program didn’t give...
