Results From 10 Of Our Biggest B2B Marketing Campaigns In 2014
As the head of marketing for a fast-growing startup, I love the new year because it means so many things: Resolutions (sometimes). Holiday hangovers (often). Unspent budget (never). One of my favorite exercises is to gather the team and look back and assess which of...Refresh Your Channel Marketing Strategy With Advocate Marketing
Many companies I’ve spoken with recently are looking for new ways to approach channel marketing or partner marketing. Based on my experience as an advocate marketing advisor at Influitive working with numerous companies that want to take their channel marketing...
Customer Obsession Saved The SAVO Group From A 92% Churn Rate
Earlier this month, Influitive took a summer road trip to hang out with over 150 smart marketers at Chicago’s 1871, the entrepreneurial hub for digital start-ups. How To Be Customer Obsessed In B2B, co-hosted with Gainsight, featured a number of expert speakers...
Brainshark Case Study: Champions Program Increases Social Media Presence By 106% And Wins Major Industry Award
Leveraging employees and customers to boost social media marketing and win awards: Brainshark’s story Engaging your employees and customers to talk about you can be very similar to fishing. You’ll cast a link into the online ocean to see how many views you can...