B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela...
4 Ways To Measure The ROI Of Your Advocate Marketing Program
We no longer live in the simple Mad Men days of advertising. Today’s marketing world is driven by metrics, where technologies like QR codes and personalized URLs let marketers track exactly what influences buyers. But how do you measure return on investment (ROI) from...
4 Ways Advocate Marketing Helps Your Entire Company—Not Just Marketing
Some people think that advocate marketing only helps the marketing department. However, a successful advocate marketing program can benefit your entire organization. My mantra is “My success is your success.” I believe in helping others reach their goals, so they can...
How To Get Internal Buy-In For Your Advocate Marketing Program
Advocate marketing can bring your business a number of benefits—from increased customer engagement to more sales. A CustomerThink study even found that advocates help companies grow 2.5X faster than their competitors. However, before you can reap the benefits of an...