Your advocates are your secret marketing weapon. When you call upon your advocates, they will often help you with your marketing and refer you new customers. This can boost your brand and give you a huge advantage over your competitors. To engage your advocates, we...
Are you getting the most out of your customer advocates? I’m an advocate marketer at Windward Studios, a reporting and docgen software company. Like many AdvocateHub customers in the IT field, I quickly learned that we would have two challenges when it came to...
Did you know that 76 percent of B2B buyers prefer different kinds of content for each phase of the purchasing process? That’s a lot of different content you need to sell to savvy B2B buyers. Peer reviews, blogs, case studies and testimonials all play an important role...
Has automation made marketers forget what it’s like to be human? The need to fill their pipeline with as many leads as possible has made connecting with prospects on a 1:1 level seem like a luxury they can’t afford. In his Advocamp 2016 keynote, Keith Ferrazzi, author...
Corporate training and IT solutions professionals are constantly grappling with implementing new technologies their companies need to be efficient (and getting their less tech-savvy co-workers to adopt new tools quickly and easily). Plus, they don’t get a lot of...
The key to turning your buyers into long-term, loyal advocates for your brand is to get to know them so well you know exactly what they want and need—possibly before they do. But what if your company caters to a lot of different buyers? How can customer marketers...