5 Lessons On Customer Advocacy From HBO’s Silicon Valley
There are only a few shows on TV that I watch and leave feeling seriously anxious about the world we live in. At night I don’t dream about a Game of Thrones dragon burning me to ash or The Mountain tearing me apart, but instead the frightening scenario of one day...
Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?
This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Read the first post to first learn how to create a points economy for your program. Advocate marketing programs require...
Turning B2B Word-Of-Mouth Into A Backyard Barbecue
Everyone understands the benefits of word of mouth (WOM) marketing. The challenge for B2B marketers is how to scale this powerful force—especially since professional networks tend to be much smaller than personal ones. In his 2016 Advocamp AMP Talk, Joe Chernov, VP...
Why People Give Back: The Neuroscience Of Advocacy
Here’s a simple fact: the human brain is wired for reciprocity—the need to give back after we receive. Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of...