Running an advocate marketing program is like being a pizza maker: you have to make things fresh if you want people to come back. Mmmmm…freshly delivered pizza! This means constantly updating your program with new content and rewards to keep your advocates...
In the B2B world, the holidays can be a difficult time to engage customers. During the most wonderful time of the year, customers are busy buying last-minute gifts and spending time with their families. They don’t want to think about work. However, Bomgar, the leader...
During the holidays there are plenty of gifts to buy, parties to attend and trees to trim. So, how can you engage your advocates when they have visions of sugarplums – or spiced rum – dancing in their heads? In November, we gave ourselves a challenge. We wanted to not...
Ask any customer-focused marketer what their biggest challenge is, and they will undoubtedly admit: “Engaging our customers so they take action on our behalf.” As Quorum’s Online Marketing Manager, Kevin Lau can relate. Kevin has a lofty goal of onboarding at...