8 Lessons Learned in Building and Scaling Customer Advocacy Programs
Twenty million. That’s how many people use Schoology’s learning management software to advance what’s possible in education through forums, events, and digital networking. With those kinds of numbers, you’d be crazy not to incorporate word-of-mouth marketing...
16 Places To Build Brand Advocacy Into The Customer Journey
Think about the last time you had an unexpectedly positive experience with a company or product. (Maybe your barista threw in a free biscotti with your morning americano?) What did that experience make you want to do? You likely wanted to tell others about it, or (at...
Going, Going, Gone! How We Auctioned Our Way to 26 Hot Customer Referrals
You’ve probably heard marketers say that “business-to-business” really means “boring-to-boring”. Unfortunately, people say this for a reason. Most B2B marketing is boring. B2B companies tend to talk more about themselves than they do about their customers. Their...How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy
You never know what you’ll get when you ask your customers for referrals. Your advocates could send you amazing leads…or a slew of low-quality referrals that you’ll waste time following up with. As the Customer Advocate Marketing Manager for Verafin, Jason Oakley...