Advocate Marketing 101 Archives - Page 8 of 39

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

by Influitive | Dec 27, 2017 | Advocacy ROI, AdvocateHub Best Practices

As an advocate marketer, you’re probably used to having the value of your program questioned. “Isn’t it more of a nice-to-have than a need-to-have?” “What exactly is the ROI of engaging customer advocates?” “Why should we devote our budget to this over other marketing...

10 Outstanding Advocate Marketing Program Examples

by Influitive | Dec 20, 2017 | Advocacy ROI, Customer Engagement, Retention & Growth, Customer Marketers, Customer Success, Customer Success Teams

I’ve got a question for you, marketers—what if there was a way to generate: Thousands in sales pipeline Hundreds of online reviews Countless pieces of user-generated content Increased web traffic and social shares Higher engagement rates and Net Promoter Scores...

5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow His Businesses

by Influitive | Nov 22, 2017 | Advocate Engagement, Customer Marketing, Marketing Leaders

Want to know a secret? Every marketer has an untapped power: the power of their customer advocates. Customer advocates can be unleashed to help your business grow through positive word of mouth, referrals, testimonials, and much more. However, you need to know how to...

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

by Influitive | Nov 2, 2017 | Advocate Marketing 101, Marketing Leaders, Pipeline & Revenue Growth, Sales Professionals

No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right? The truth is that you are swayed by your environment (the things you see and hear), and the people in your...

Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And ROI

by Influitive | Nov 1, 2017 | Advocate Marketing 101, Social Media

Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes...

Six Habits of Highly Effective Advocate Marketers

by Influitive | Oct 27, 2017 | Advocate Marketing 101

Businesses today are increasingly faced with a new reality. One where social proof trumps glossy case studies and image-rich company websites. One where what we say matters less and less—and what they say about us matters more and more. The burden of social proof,...