For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer...
Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to...
Spring has sprung, and you know what that means… spring cleaning is in full swing! While you’re sweeping out cobwebs at home, don’t forget to give your advocate marketing program a deep clean too. Freshening up parts of your AdvocateHub that you haven’t looked...
Taking an advocate community global can be daunting for many organizations. Building and implementing a strategy to connect almost 2,000 advocates speaking multiple languages spanning more than 40 countries has been challenging to say the least. Through this process,...
As an Influitive customer, you get access to one of the most engaging and resource-rich communities in the advocate marketing world—we call it “Influitive VIP.” And if you’ve been in VIP recently, you probably noticed it looks a little different. Not only does our...
I’m going to let you in on a little secret that sets apart the most successful advocate marketers from the rest. Instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by...