Ask Ari: How to Get Customer Success and Customer Marketing on the Same Page
Bridging the gap between Customer Success and Marketing teams is an age-old struggle in SaaS companies. Yet, this is one of the most crucial working relationships in a healthy customer marketing and advocacy program. How do you get these critical functions to...
Unlocking the Power of Customer Lifecycle Marketing: From Reach to Advocacy
Every customer’s journey unfolds like a story, from the opening scene of initial brand awareness to the culmination of becoming a brand advocate. However, the turning points between those two points determine whether your customer has a happy ending. Creating a...
Ask Ari: Getting Customers to Leave Refreshed and Thoughtful Reviews
As someone who has spent over a decade in customer advocacy, reviews are my absolute jam. They offer invaluable insights into product-market fit, customer sentiment, and areas for improvement. Simply put, reviews make products and companies better. But getting reviews...
Ask Ari: Which Customer Sentiment Metric Should You Prioritize?
As someone who works in customer marketing and advocacy, I often get asked – with so many customer sentiment and satisfaction metrics out there, which one should companies focus on? There’s Net Promoter Score (NPS), Customer Satisfaction (CSat), and...