Generate Social Proof For Your Product By Harnessing Customer Love
Think about the last big purchase you made. Did you begin your buying journey by reaching out to a salesperson, or by doing your own research online and asking others for their opinions? I’m going to guess the latter. You probably also chose the product that came with...
How Hootsuite Powers Its Social Media Advocacy Machine
When you’re a global leader in social media management, you’ve got to be able to prove that online networks have the power to fuel your brand’s growth. That’s why Hootsuite created a loyal team of passionate, active, and empowered advocates—known as the Hootsuite...
Social Selling & Advocacy: Why Customers Are Your Best Salespeople
Modern B2B buyers turn to their peers for product information and recommendations long before they consider reaching out to a sales rep. That’s why Jill Rowley, social selling evangelist and modern marketing expert, says sales teams need to shift away from...
Social Selling Evangelist Jill Rowley On Why Sales Reps Need To Sell Less And Serve More
Today, buyers place more trust in their peers’ opinions than anything a salesperson can tell them. Thanks to review websites and social media, people are better informed than ever before they make buying decisions. Brands now need a virtual “thumbs up” in the online...