How to Develop the User-Generated Content (UGC) Your Brand Desperately Needs
This post was originally published as a chapter in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. If you’re already finding success with advocate-created content, you may not see the point in encouraging your advocates to write comments,...Getting Naked: Exposing Your Brand To Customer Reviews
We’ve all had the dream where we walk into an important presentation naked. While it may sound scary, exposing yourself as a company isn’t necessarily a bad thing. Your customers are already talking about you on review sites, so it’s important to accept exposure and...
G2 Crowd Ranks Influitive As ‘Leader’ In First-Ever Grid Report For Brand Advocacy
G2 Crowd recently released its inaugural Spring 2016 Brand Advocacy Grid℠ Report, which evaluated over 150 customer reviews and revealed high-level insights about the top brand advocacy software solutions available. We’re thrilled to share that Influitive’s...
How BMC Software Mobilized Its Advocates And Moved To The Top Of Gartner’s Magic Quadrant
Today’s B2B buyers are skeptical. They don’t trust marketing and go out of their way to avoid sales calls. Instead, they turn to their peers for product recommendations. According to a think with Google study, 60 percent of B2B tech buyers seek peer reviews before...