What Is an Online Community, Anyway?
Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a...
The Value of B2B Branded Communities in 2017
Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these...
Start Showing ROI for Your B2B Community in 4 Easy Steps
If you were to ask a group of B2B community managers what keeps them up at night, you’d likely hear the same concerns at the top of their list: customer engagement, lack of resources and, of course, ROI. Proving the ROI of your branded community and understanding how...
4 Ways Alumni Advocates Can Drive Value Across Your University
Many university Alumni Relations departments don’t interact with former students with anything more than the occasional solicitation email or fundraiser invitation. But alumni are more than a revenue stream. Engaged alumni will give much of their time, talent and...