How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams
For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer...
Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours
Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. But wait. There’s more. Despite the billions of dollars...
A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities
This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When...
How to Turn a Sleepy B2B Support Portal Into a Thriving Advocate Community
The role of B2B communities is shifting. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns). However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community...