5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow His Businesses
Want to know a secret? Every marketer has an untapped power: the power of their customer advocates. Customer advocates can be unleashed to help your business grow through positive word of mouth, referrals, testimonials, and much more. However, you need to know how to...
New Research: Here Are The 5 Learning Stages All Advocate Marketing Experts Go Through
At the heart of every successful advocacy program is a single marketer—a forward-thinker, a trailblazer, an innovator—who recognized the power of advocate marketing and ran with it. It takes a special kind of marketing professional to plan, execute, and measure the...
Meet the New Rising Star in B2B Marketing: The Customer Marketer
When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? (Nope!) As more and more companies turn their focus away from...
How to Build a Top-Notch Customer Marketing Team in Your Organization
In earlier blog posts, David Coates, Director of Customer Marketing at Iron Mountain, outlined his company’s unique approach to engaging customers, along with a framework for effective customer marketing. In his final post, David shares the ideal mix of experience and...