Infographic: The State of Customer Marketing in 2017
In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied. However, many...
Why Customer Marketing Needs to Reach Beyond References
Quick: what’s the first thing that comes to mind when you hear the phrase “customer marketing”? According to Bo Bandy, former Director of Marketing at ReadyTalk and current Director of Strategic Marketing at Gogo Business Aviation, for many companies, the...
What Does the Future Hold for Customer Marketing? Here’s 11 Predictions for 2017
There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will...
How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
As more organizations realize the value of being a customer-centric organization, they’re beginning to formalize their customer marketing programs. The 2017 State of Customer Marketing report found that 93% of organizations expect their customer marketing efforts to...