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Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

by | Aug 10, 2018 | Community Managers, Customer Engagement, Retention & Growth, Customer Marketers, Customer Marketing, Customer Success, Customer Success Teams, Finding Your Advocates, Uncategorized

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re...
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

by | May 30, 2018 | Advocate Marketing 101, Community, Customer Marketers, Customer Marketing, Customer Success, Customer Success Teams, Marketing Leaders, Pipeline & Revenue Growth, Product Development, Referrals, Rewards and Recognition, Success Stories, Uncategorized

The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by...
How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

by | Mar 29, 2018 | Advocate Engagement, Community, Community Managers, Customer Marketers, Customer Marketing, Developer Relations, Finding Your Advocates, Product Development, Rewards and Recognition, Uncategorized, User Reviews

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer...