The 5 Stages of Customer Centric Design
Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly...
How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product
You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddlethinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the...
Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their...
Customer-Powered Product Development: How to Create Better Products & Increase Demand
Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer...