How to Build a Best-in-Class Customer Reference Program
Leveraging happy customers to convince and convert new prospects can be one of the most powerful tools in your sales arsenal. However, many companies still rely on unstructured and manual reference processes that are inefficient for sales and can be frustrating and...
The Art Of Asking For A Customer Reference
Picture this: it’s nearing the end of the quarter, and your sales team is within reach of their targets. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a historic three months are a few customer references. Panic time? Of...
9 Stellar Referral Program Examples
Referrals continue to play a crucial role in a healthy B2B sales pipeline. According to Forrester, 61% of martech decision-makers expect revenue from referred business opportunities to improve by an average of 21%. That said, starting a customer referral program from...
Why Growth Marketing Without Customer Marketing is a Bad Decision
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New...