Demand Gen Marketers: Let Me Introduce Your New BFF
As a demand generation marketer, I constantly feel the pressure to drive pipeline every month. And I don’t just care about the number of inquiries at the top of the funnel; I care about turning those inquiries into opportunities for our sales team. That’s why I care...
Why Customer Experience Is The New Demand Gen
Sales and marketing used to be a match made in heaven—but that relationship is now outdated. Modern buyers have access to more product information, reviews and peer recommendations online than they know what to do with. That’s why Meagen Eisenberg, Chief Marketing...
Social Selling Evangelist Jill Rowley On Why Sales Reps Need To Sell Less And Serve More
Today, buyers place more trust in their peers’ opinions than anything a salesperson can tell them. Thanks to review websites and social media, people are better informed than ever before they make buying decisions. Brands now need a virtual “thumbs up” in the online...
Break Into New Verticals Using Customer Advocacy
Why create a versatile product that can help a variety of businesses, only to sell within one market? Many companies commoditize ideas or processes that could be used for diverse uses – sometimes unforeseen even by developers! Yet McKinsey reports that for every...