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Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

by | Nov 21, 2018 | Advocate Engagement, Customer Engagement, Retention & Growth, Customer References, Customer-Powered Enterprise, Referrals

When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to...
How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

by | Aug 31, 2018 | Content Marketing, Customer Success, Demand Generation, Employee Advocacy, Event Marketing, Social Media, Uncategorized, User Reviews

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

by | May 30, 2018 | Advocate Marketing 101, Community, Customer Marketers, Customer Marketing, Customer Success, Customer Success Teams, Marketing Leaders, Pipeline & Revenue Growth, Product Development, Referrals, Rewards and Recognition, Success Stories, Uncategorized

The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by...