How A Huge Software Brand Uncovered Legions Of Loyal Advocates
In June 2014, Chris Peltz, Chief of Staff, SPM Customer Success at HP Software, launched a small advocate marketing program to engage 50 of the brand’s top enterprise customers. The goal? To make them happier by creating a better customer experience. In less...4 Ways B2B Marketers Can Create Raving Brand Advocates
Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt, founder of Dell KACE and partner at Toba Capital, has proven that differentiating your brand can pay off big time in the B2B...How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy
You never know what you’ll get when you ask your customers for referrals. Your advocates could send you amazing leads…or a slew of low-quality referrals that you’ll waste time following up with. As the Customer Advocate Marketing Manager for Verafin, Jason Oakley...
How Hootsuite Powers Its Social Media Advocacy Machine
When you’re a global leader in social media management, you’ve got to be able to prove that online networks have the power to fuel your brand’s growth. That’s why Hootsuite created a loyal team of passionate, active, and empowered advocates—known as the Hootsuite...