For the last few years, marketers have been struggling with how to use social media to drive engagement and business growth. As platforms (and their policies) continue to change at a breakneck pace, it can feel nearly impossible for social media managers to figure out...
The customer experience used to be all about the product. But the product is no longer the centre of the universe. With the right technology, anyone can replicate it. Gaining a competitive advantage now means making every part of the lead-to-revenue journey an...
As a 63-year-old storage and information management services company, Iron Mountain wanted to drive innovation and engage its customers. David Coates, the brand’s Customer Marketing Manager, decided to create a Customer Advisory Board comprised of 15 top-tier...
Before advocate marketing became a buzzword, I was always interested in building communities and developing strong relationships with key influencers and super fans. I became an entrepreneur at 20, while attending college at UCSD, by starting a social media consulting...
The quality of your reviews can make or break your sales. No one knows this better than James Scott, President of Brightpearl Inc. Brightpearl, a cloud-based Enterprise Resource Planning software platform for retail management professionals, had received negative...
Hootsuite is one of the most widely-used social media management platforms in the world, with over over ten million users worldwide. So it’s no surprise that a brand as successful as Hootsuite has loyal and dedicated customer advocates. In early 2014, Hootsuite had a...
