Customer Engagement Marketing: Examples, Strategies, and Value
You already know great customer service can help you get referrals and retain customers. But customer service is also reactive. It’s often a response to a complaint or a question that arises when customers can’t find the information they need, or your product doesn’t...
Influitive Embed: Pioneering Embedded Advocacy in Customer Communities
Today’s customers desire two things: a sense of individuality and a consistent message. A whopping 76% of customers expect synchronized interactions across departments. Yet, the same survey found that 54% generally feel like sales, service, and marketing teams...
8 Steps to Become a Customer-Centric Business: Lessons from the 2023 Fearless 50
In today’s competitive business landscape, being customer-centric is crucial for success. Understanding and meeting the needs of your customers is the key to building strong relationships, driving growth, and fostering customer loyalty. We recently reflected on...
Customer Marketing vs Product Marketing
Customer Marketing and Product Marketing are natural collaborators; you need both to be strong. Product marketing focuses on bringing products to market and driving continuous success post-launch. Strong product marketers champion the voice of the customer, enable...