B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep.
So how can B2B brands influence this process? The key is to mobilize your customer advocates to share their positive experiences with prospects.
The infographic below shows you exactly how customer advocacy can help improve and accelerate your buyer’s journey.
Related: Community Marketing Guide