What are Advocate Marketing Solutions?
Advocate marketing solutions are essential to an effective advocate marketing program. Advocacy efforts can be organized and tracked manually, but most advocate marketers use some sort of technology. Many different tools fall under the umbrella of advocate marketing solutions, including spreadsheets, one-to-one emails, email marketing programs, online community software and other automation tools.
Why Are Advocate Marketing Solutions Important?
By automating certain tasks, advocate marketing solutions can help marketers focus their time on other areas that require their attention. They can also ensure that advocates are as productive as possible. Properly executed advocate marketing solutions can boost overall engagement and provide a clear understanding of what is expected from advocates. In return, this increases the advocates productivity and overall return to the company’s investment.
Related Resources: B2B Advocate Marketing Software